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Pittsburgh based eco-friendly PittMoss expanding overseas to Lebanon
PittMoss, made from recycled paper, is more efficient, effective, environmentally-friendly than conventional peat-based potting soils
PITTSBURGH, PENNSYLVANIA—June 5, 2021: It’s a groundbreaking idea – literally.
“We feel like we can disrupt the soil economy,” says PittMoss President Brian Scott. “Instead of hauling peat moss all over the world, we can use local paper waste to grow food.”
PittMoss, the Pittsburgh-based, “Shark Tank”-invested potting soil alternative made from recycled paper, has signed a Memorandum of Understanding (MOU) to expand all the way across the world, to Lebanon. It’s a partnership with the nonprofit DTCare, to expand the world’s most environmentally-friendly potting soil to another part of the world, bringing jobs and eliminating landfill-bound paper waste.
“DTCare’s mission is to advance our goals of promoting civil society, reducing poverty (especially for women), pursuing the advancement of science and scientific research as well as providing jobs and training for veterans,” says DTCare’s president Marco Gruelle.
A new factory in Lebanon is intended to begin a virtuous cycle in a key part of the Middle East, which is teeming with refugees and struggling with poverty.
“This production facility represents a big step forward in helping to manage the flow of reusable waste materials,” says Gruelle. “We have retained experts to help make sure the soil is perfect for the climates it will encounter in the Middle East. The plant will provide a wide range of jobs. Our hope is to also make enough Pittmoss to be able to start soil remediation in the Bekaa Valley, which is the main agricultural area in Lebanon.”
“We studied Pittmoss for about a year in the Arizona desert and found that it is the perfect medium for what we are trying to accomplish, and the fact that it allows us to reuse local waste makes it perfect,” adds Gruelle.
If you’re growing food—or growing anything—PittMoss also happens to improve aeration, nutrient absorption, and uses less water than conventional peat-based mixes. It’s also a victory for the environment.
A typical bag of soil (most are 2 cubic feet) has the same carbon emissions as burning 22 pounds of coal. Most peat moss is dug up in peat bogs in Canada and trucked south—and it’s an ecological catastrophe.
“Peat bogs make up less than 3 percent of the Earth’s land mass, but sequester more carbon than all of the forests on the entire planet,” explains Scott. “They’re a massive carbon sink. You don’t even have to light it on fire–as soon as light and air hits peat moss, it will oxidize and release carbon dioxide and nitrous oxide.”
“The UN has identified elimination or reduction of peat mining as one of their top 10 carbon reduction priorities for the world.”
PittMoss is currently made from recycled paper and cardboard in a factory in Ambridge, PA, outside Pittsburgh.
“We’re diverting paper waste from the landfill and turning it into soils, basically,” says Scott. “We use lightly processed paper, like newsprint, coloring books, mail ads, magazines, some office paper, as well as cardboard and cardboard dust.”
“We are using a broader array of feedstock to prevent more and more cellulose fiber from being landfilled. Our vision is to have a hyper-local model in every major market to recycle local waste and distribute it locally as a soil.”’
PittMoss calculates that in 2020, its products prevented 81,111 cubic feet of peat moss from being extracted, which equates to the reduction of 811.11 metric tons of C02 emissions. That equals: 893,737 pounds of coal burned, or 91,269 gallons of gasoline consumed, or 2,012,680 miles driven by an average passenger vehicle.
Annually, PittMoss gives each customer an “Environmental Savings Certificate,” which displays their calculation and certifies a specific number of metric tons of C02 emissions they’ve avoided that year.
It also just works better than conventional products. Plants grow more substantial root systems and also absorb nutrients better.
“When you fill a pot with PittMoss, it holds water better, you get way better aeration, really good biologicals—so plants absorb nutrients better—and because of that you can fertilize less, and water less, and still get a bigger plant,” says Scott.
About PittMoss
PittMoss manufactures revolutionary products from organic, recycled paper. Carefully and locally sourced, our products are the result of decades-long research into the use of recycled paper fibers. The result? The best performing, most environmentally-friendly gardening mixes on the market, that also require less water! Find out more at pittmoss.com or invest today at republic.co/pittmoss.
About DTCare
DTCare’s mission is to fund and promote civil society, strive to end generational suffering, reduce and end poverty, pursue the advancement of science and scientific research, and provide jobs and job training for veterans. DTCare focuses on small to medium-sized projects which they believe will have a greater long-term effect on the people we are working with, ultimately causing positive generational change. They are headquartered in Pittsburgh and currently operate in South Africa, Panama, Bosnia and Lebanon. For more info, see dtcare.org.
Ambridge soil company PittMoss looking to help gardeners, go global while staying local
5/14/21
The company saw a 127% increase in sales at the beginning of 2021 and expects that trend to continue.
PTL Earth Week: Pitt Moss Alternative
4/20/21
Pittsburgh Today Live’s Mikey Hood visits Ambridge where they are making an environmentally-friendly alternative to peat moss. It’s called Pitt Moss and it’s great for your garden.
PittMoss announces new equity crowd-funding campaign through Republic
PittMoss, made from recycled paper, is more efficient, effective, environmentally-friendly than conventional peat-based potting soils
PITTSBURGH, PENNSYLVANIA—March 8, 2021: PittMoss, the “Shark Tank”-invested maker of the world’s most environmentally-friendly potting soil, is announcing a new equity crowd-investing campaign through Republic (republic.co/pittmoss), where the public can own part of the company.
This $300,000 campaign will enable smaller investors to become a part of this startup success story, which is disrupting the old and dirty market of peat-based potting soils. Their previous campaign through Republic, which closed on Aug. 16, raised $237,107, which was 948% of their goal. It can be found at http://rep.pub/invest-pittmoss.
Until the Republic campaigns, PittMoss was only able to accept money from accredited high-net-worth investors.
“A lot of our fans have seen us on Shark Tank,’ and they’re like, ‘Man, I’d love to invest along with Mark Cuban and the sharks,’ says PittMoss president Brian Scott. “So now this is an opportunity to allow them to do it, and I know we’re going to have a lot of customers excited about doing it.”
PittMoss is made from recycled paper in a factory in Ambridge, PA, outside Pittsburgh (hence the name PittMoss). Last year, the company grew at a 41% rate. PittMoss is unique in that it’s a triple-bottom-line company.
“It’s got a positive social impact, environmental impact, and financial impact. You’re investing in a company that does good,” says Scott.
The carbon emissions from a typical bag of soil (most are 2 cubic feet) are similar to burning 22 lbs. of coal. Most peat moss is dug up in peat bogs in Canada and trucked south—and it’s an ecological catastrophe.
“I believe in doing as little harm to the planet as possible,” says Value-Add investor Paul Straub. “I had no idea how harmful peat mining was. and I really like that PittMoss is working to reduce the amount of fibrous waste.”
“Peat bogs sequester more carbon than all of the forests on the entire planet,” explains Scott. “They’re a massive carbon sink. The UN has identified elimination or reduction of peat mining as one of their top 10 carbon reduction priorities for the world.”
“We’re diverting paper waste from the landfill and turning it into soils, basically,” says Scott. “We use lightly processed paper, like newsprint, coloring books, mail ads, magazines, some office paper, as well as cardboard and cardboard dust. If you looked at our factory, every day we get USA Today, New York Times, the Wall Street Journal.”
“We are using a broader array of feedstock to prevent more and more cellulose fiber from being landfilled. Our vision is to have a hyper-local model in every major market to recycle local waste and distribute it locally as a soil.”
PittMoss calculates that in 2020, its products prevented 81,111 cubic feet of peat moss from being extracted, which equates to the reduction of 811.11 metric tons of C02 emissions. That equals: 893,737 pounds of coal burned, or 91,269 gallons of gasoline consumed, or 2,012,680 miles driven by an average passenger vehicle.
Annually, PittMoss gives each customer an Environmental Savings Certificate,” which displays their calculation and certifies a specific number of metric tons of C02 emissions they’ve avoided that year.
It also just works better than conventional products. Plants grow more substantial root systems and also absorb nutrients better.
“PittMoss is an important improvement over our previously-used products” says Value-Add Investor Joyce A. Mitchell. PittMoss yields better results and is Earth-friendly. Repurposing waste will give Mother Nature a helping hand.”
Although they had more than 1,000 investors in the last campaign, many people who wanted to invest in PittMoss were still left out. And others who had previously invested wanted to do it again. So, they decided a new campaign was in order. It begins today, March 8, 2021
“In this crowdfunding round, all investment levels receive free PittMoss product and equity in the
business, so it’s a great opportunity for passionate gardeners and loyal followers to support a
local company growing bigger and healthier plants and improving the planet” said Scott.
There’s also a gift for every investor in the Republic campaign.
Interested investors should visit http://rep.pub/invest-pittmoss to learn more.
About PittMoss
PittMoss® manufactures revolutionary products from organic, recycled paper. Carefully and locally sourced, our products are the result of decades-long research into the use of recycled paper fibers. The result? The best performing, most environmentally-friendly gardening mixes on the market that also require less water! Find out more at pittmoss.com
About Republic
Founded in 2016, Republic operates under U.S. equity crowdfunding regulations and is under the supervision of the U.S. Securities and Exchange Commission and the U.S. Financial Industry Regulatory Authority. For additional information, please visit www.republic.co, @joinrepublic, and www.facebook.com/joinrepublic
PittMoss Helping Area Residents Grow Fresh Produce at Home
4/20/20
PittMoss based in Ambridge, is giving away free produce seeds to its customers with every purchase of its Plentiful Organic Potting Mix and discounting products to help customers start their own gardens at a time when many are concerned about the food available to their families.
PittMoss will deliver its recycled soil with seed packets so you can start a Victory Garden
4/13/20
The Ambridge-based company, a 2014 winner of “Shark Tank” — for its environmentally-friendly alternative to peat-based potting soil — is offering packets of seeds for carrots, tomatoes and lettuce with every purchase of its Plentiful Organic Potting Mix, made for gardens or raised beds
Grow From Home: Local Company Offering Way For Pittsburghers To Grow Produce At Home
4/11/20
PittMoss is a local company that uses recycled materials for potting mix. They say it can be used for planting veggies in your backyard or a hanging basket without the messiness of dirt.
Here Are Six Sustainable Products for Starting Your Spring Seeds
4/25/17
PittMoss, a product made from recycled paper, is another peat moss-free option. Featured on the ABC TV show Shark Tank in April 2015, this is its first year on the market for non-commercial growers.
PittMoss: The magic is in the mix for this planting medium
4/14/17
In the past, PittMoss has only provided its product to commercial growers, but this season PittMoss is available locally at garden centers, through Amazon and the company’s website. It’s super absorbent, and doesn’t need to be watered as often as other mediums, because it drains well, Scott says.
PittMoss brings their sustainable, “Shark Tank”-approved planting mixes to home gardeners
2/15/17
Modeled off the fluffy, moisture-retentive qualities of peat, PittMoss is touted as delivering more life-giving materials to plants.
PittMoss Introduces Their Revolutionary Growing Media to the Public
2/15/17
PittMoss, who previously sold its growing media only to commercial growers, announces its products are available for retail sale. PittMoss manufactures next-generation gardening amendments and mixes, unlike anything available on the market. Their products have been rigorously tested in EPA and greenhouse trials, consistently outperforming the competition.